Once all of your friends and family start following you on your new business Instagram account, you may realize that the number of followers is staying the same. This is why you have to learn how to leverage this globally popular platform as a marketing channel. Instagram, has been around for a while now, and it has become one of the largest social networks in the world, with more than a billion monthly active users.
Like other social media, it allows you to focus on your target market and build a positive brand image by making it possible to interact with customers and promote products and values through visual content. It has the potential to draw customers and serve as a virtual marketing tool when used effectively.
Nowadays, Instagram offers various features, each highly popular with its users, and with countless opportunities for raising brand visibility and attracting the right people to your profile. But to do all of that, you need to come up with and use ways to get new, high-quality Instagram followers. These include a great content strategy, interacting with your users, well-thought-out ad campaigns, and spending money on things like apt growth tools and Instagram services.
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1. Form Connections
One of the most powerful ways to reach your ideal customers is to establish partnerships with those who have power over your target audience to promote your products, services, events, and your brand. By doing this, you will give the business credibility in the eyes of those who follow these well-known individuals. However, before partnering up with influencers, it’s crucial to conduct research. Make sure that they are in the same or similar niche, and that their following isn’t purchased or fake.
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2. Invest in Ads
Instagram today offers various types of ads that businesses can use to attract more followers, including not only the standard short videos that show up on your target audience’s feed but also Stories and Reels. Always keep in mind that some users may find ads annoying, which is why it’s essential to make them interesting, engaging, and relevant.
3. Prioritize Your Content
You must provide high-quality content that is compatible with the platform’s language, and, most importantly your target market. This can be accomplished via original photos, memes, videos, and any type of appropriate visual content, depending on the demographic you wish to influence. It’s a wrong tactic to use Instagram as merely a channel where you will promote your products or services. This way, even if you manage to reach the right users, they may not be enticed to follow you. Instead create content that will make them want to stay and wait for your next post, and engage with your content.
A strong content strategy should generate a high engagement rate. And to do this, it should be valuable to the audience. But to be valuable to you, it should attract the right audience. This is why it’s often said that content must be relevant (to your brand and what your business is offering), and valuable (to your ideal clients). You should also be consistent with your content, you should publish regularly but not too often, and you should learn when to publish. For the best results, you must track your progress.
4. Interact With Users on Other Profiles
Start liking and commenting on the posts of profiles with interests you share. This can help you gain more Instagram followers. You can like and reply to comments, especially of those users you think can be a great addition to your Instagram following.
5. Ditch the Conventional
Doing something just because everyone else is doing it doesn’t mean that it will work for you. Try to develop your own style of communication with your audience and focus on attention-grabbing original information.
Hashtags aren’t something new but this doesn’t mean that you should skimp on them. Using them in your posts can help you gain more followers and visibility. However, to reach the right Instagram users, you must be careful to only use relevant ones, not to use too many on each post, and avoid some hashtags that are considered to be annoying.
7. Inspire User-Generated Content
To improve the effect and number of followers, you will invite your followers to share your posts with other users. However, having other users generate content is a very efficient way to show your worth, and attract new followers. To do so, pose questions, organize contests, create challenges, etc.
To increase your Instagram following you may be tempted to purchase followers. But this always comes with negative consequences. It can ruin your reputation, and the platform may even ban you. Instead, focus on the user and create relevant and engaging content.