All service-client communication has to go through the social media platform. Social media is the new interchange place for businesses that want to connect with their clients on a more personal level. As the platform continues to grow, so too has the importance of a customised, tailored social media campaign. Sortlist, an international marketing company, has come up with an ingenious idea to add another layer of customisation to social media interaction. They have developed a tool that enables its users to create and customise a ‘sortlist’, which can be used to organise a myriad of information about their clients.
The idea of creating a sortlist is to create a central database of customer information, which can be searched by service-clients and digital agencies alike. The sortlist serves a number of purposes. It allows multiple agencies to have an instant overview of prospective clients, as well as giving service-clients a single location to find marketing campaigns that best suit their individual requirements. Sortlist has also recently integrated a CRM system to help agencies manage and coordinate digital campaigns across multiple offices and departments.
In this new age of client discovery through online social media platforms, it is important that communication agencies are able to provide a more tailored approach to their services. They need to be able to target specific demographics and geographic regions. The use of social media tools such as Sortlist helps agencies find marketing opportunities that may not otherwise have been explored. The use of multiple criteria in a search is another area where the use of sortlist helps marketing managers find potential opportunities.
One of the advantages to using a sorted list is that marketers can specify the field of focus for a campaign. This means that they are only focused on the areas of their business that need to be promoted. This can cut down on wasted marketing dollars, as only those areas that will benefit from a campaign will be advertised in order to generate sales. Another advantage to shortlisting is that marketing managers can find potential opportunities that might not have been considered by other agencies. Because the list is charged semi-annually, agencies can always add to their existing client database, thereby increasing the likelihood of new sales being generated.
Another way that sorting a list helps marketing managers is that they can choose the criteria that will be used in assessing whether or not a campaign needs further attention. For instance, an agency might decide to narrow its focus to digital companies that generate less than five percent of its revenue from traditional marketing efforts. When a marketing manager decides to expand his or her email marketing campaign into these types of businesses, he or she will no longer need to worry about whether or not the effort is targeting the appropriate audience. Instead, he or she knows that the criteria has already been defined, and he or she can simply concentrate on the advertising that will bring in those profits.
Sortlist is also useful because it helps save time and money. Rather than having to individually request lists from different clients, marketing managers can use their sorting capabilities to quickly identify which lists should be prioritized. After a campaign is launched, there’s no need to spend more time sifting through unsolicited email. Instead, the marketing manager can simply make a quick decision and submit the email to the appropriate lists. As mentioned before, sorting a list can also allow a marketing manager to target specific groups for better results. The next time an email marketing campaign needs to be launched, consider making use of sortlists.