Events are becoming more and more complex in the digital age, which means event managers need to stay on top of the latest trends and technologies. In this article, we explore some of the most exciting emerging trends and technologies that will reshape how events are managed in the future.
Virtual Reality (VR) is an emerging technology that has the potential to revolutionize the way you plan and execute events. VR can be used in many different ways to create a more immersive experience for attendees, bring remote attendees into the event, give them behind-the-scenes looks at what’s happening at your event and even provide training on how to use VR during events.
The first step toward incorporating this new technology into your next event is learning how it works so that you can decide which use cases work best for your brand or industry.
Augmented reality (AR) is a technology that allows you to overlay digital information onto the physical world. It’s used in many industries, including travel, healthcare and construction.
AR can also be used as a powerful tool for event managers to enhance their events. For example:
- In educational settings like museums or art galleries, AR can help visitors learn more about an exhibit by providing additional information about items on display through their phones or tablets. This could include audio recordings from curators and artists talking about their work, as well as videos showing how pieces were created and put together over time–all without having to leave your seat!
- At conferences where attendees want more than just what’s being presented onstage (and maybe even outside of it), AR offers another way for them to engage with speakers beyond just listening politely during Q&A sessions–and maybe even get answers ahead of time if they’re not able?
Artificial Intelligence and Chatbots
Artificial intelligence (AI) and chatbots are being used to help automate tasks, such as booking hotels and flights. They can also be used to answer questions about your event in real time by using natural language processing, which allows the bot to understand what you’re asking it and respond accordingly. For example, if you ask “What’s happening tonight?” your bot might reply with details on any events taking place nearby or even offer suggestions based on what it knows about your interests–all without having been pre-programmed with every possible question someone could ask!
This technology has made its way into event management software like Salesforce Einstein Analytics Cloud Platform, where users can create custom chatbots for their own use cases out of existing templates provided by Salesforce or third party developers (like us). The potential here is huge: imagine being able to simply type out a question into a text box instead of having to wait for someone else’s response over email or phone call!
Machine learning is a form of artificial intelligence that allows computers to learn from experience. It is used in predictive analytics and data mining, which are two important areas for event managers to keep an eye on.
Machine learning can be used to predict attendance at an event, analyze consumer behavior and preferences, or even forecast weather conditions before the event takes place. The applications of machine learning technology are endless–and they’ll only continue growing as the technology becomes more advanced over time.
Social Media Management Platforms
Social media management platforms are a great way to help you manage and automate the many tasks involved in managing your social media accounts. They can help you schedule posts, monitor conversations, measure results and even automate some of your tasks.
Social media management platforms will also allow you to engage with your audience more effectively so that they feel like they’re being listened to by the company or brand they follow (which is important if you want them to stick around).
Cloud-based platforms are an emerging technology that can be used for a range of events, from small meetups to large conferences. These platforms offer features such as event management, registration and payment processing. They’re easy to use, cost-effective and scalable.
In addition to making your life easier as an organizer (you won’t have to worry about managing all those details), cloud-based solutions are also beneficial for attendees who need help when it comes time for them to register their attendance at your event–all they have to do is enter their information once into the system! This way they won’t have any trouble signing up or paying later on down the line when it comes time for payment processing fees because there aren’t any; everything has been taken care of prior by using this kind of platform!
Event Management Platforms
Event management platforms are software applications that help event planners manage the entire event process. They can help you with event planning, event marketing, event registration and attendance management.
Event managers use event management tools like Eventtia to streamline their event planning by providing an overview of all activities related to an event (registration forms, social media posts etc.). In addition to this they also provide real-time reports on how well a particular campaign is doing or how many people have RSVP’d for an upcoming event so that you can adjust your strategy accordingly.
Technology Will be the Part of Event Management
As technology continues to evolve, event managers will have more tools at their disposal. These new technologies will help them improve the overall experience for attendees and make the lives of event managers easier.
For example, imagine you’re an attendee at a conference where every session you attend has a corresponding video recording that can be accessed from any device with internet access. You don’t need to worry about missing out on interesting information; instead, you can watch it later from home or even while commuting on public transportation! This is just one example of how emerging technologies will change how we think about events in general — but there are many others worth exploring as well!
Event management is not just about logistics and coordination. It’s also about creating memorable experiences for your attendees, engaging them with content and activities that they can share with others. With the rise of social media platforms like Facebook and Instagram, event organizers now have more opportunities than ever before to engage their audiences before, during and after an event takes place.