No matter how traditional a church is, it’s hard to argue that it’s not a good idea for them to use technology these days. Even the oldest people in a congregation are likely using some form of social media and searching the internet. There are many reasons why using technology is essential for churches, so whether you’re on staff at a church and looking to grow your online presence or a church member who wants to suggest to your pastor to utilize the internet more than they currently are, keep reading and learn about the ways technology can help churches and is worth investing time in.
People live in a world of convenience, and the perception of a church’s convenience is part of their member’s worship experience. People who attend church want a church where they can request prayer through an app or SMS text, a church with an active social media presence they can interact with daily to stay inspired. Without a tech presence, churches are stunting their growth and depriving their members of accessibility to the church.
One of the metrics used most when it comes to anyone’s online presence, from major news outlets to influencers and, yes, churches is engagement. Engagement is also one of the most important metrics, as it isn’t about how many followers you have; it’s how interactive they are with your platforms. Different forms of technology that we’ll dig into momentarily are important to keep current and prospective church members engaged in church communities.
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It may seem like a no-brainer, but many churches don’t even have websites or don’t update their site regularly. Websites are a baseline of what a church should do technologically to help itself. A church website is a great way for people in your area to find a new church through online searching. Websites are also a way to let people know a church’s values, mission, and beliefs.
Many people have personal reasons why attending an in-person service isn’t an option, from immunocompromised people to someone who’s out of town and can’t make their regular service. Live-streaming services help churches to let people enjoy their services no matter where they are or which season of life they find themselves. Using platforms like Youtube or Vimeo, these services are archived and can be found later, which is excellent for growing a church’s presence.
Church Management Software
Even if a church has a strong social media presence and a website, it may not use church management software. While all churches have staff members, few are paid depending on the church size, so making running church events, planning sermons, and all other creative content as seamless as possible is essential. Church management software can help a church grow its online presence, make tithing easy for members, and even help with worship planning. Saving staff members this time allows them to meet needs in their church’s city by using the time saved to help the community.
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Most services are an hour to an hour and a half, which is great; it’s short enough to keep congregants engaged through powerful worship music and a sermon but may only sometimes allow enough time to dig into the meat of the message. Podcasts are a personal way that church members can continue engaging the congregation beyond Sunday services. Podcasts allow pastors to dig into more serious or specific issues that wouldn’t work during a typical sermon. While podcasts may seem like something only millennials listen to, statistics show the younger generation is not only huge fans of podcasts but also experiencing a revival.
Having a church blog is another way that church staff can dig deeper into church studies and sermon messages and put a personal touch on it that congregants are seeking. Blogs also allow members to leave comments and share their experiences, thus engaging more church members into fellowship.
Other areas of technology that help churches are typically social media applications like Instagram, Facebook, and Twitter. Technology is not only here to stay but is ever-changing, and churches that keep their finger on the pulse of tech and implement it correctly are helping and can grow their congregation.
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